![]() ![]() Support for the Microsoft Audience Network is still in pilot. (3) Multimedia Ads in Microsoft Advertising Editor: There is now support for managing Multimedia Ads for search campaigns in the Microsoft Advertising Editor is generally available in all markets. Product ads will be autogenerated consistent with today’s experience. We’re also working towards supporting multiple product groups.Listing groups from Performance Max campaigns will be mapped as-is to the product groups in Smart Shopping Campaigns and Local Inventory Ads. ![]() Performance Max to Smart Shopping Campaigns mappingĬampaign settings will be imported as-is from Performance Max campaigns to Smart Shopping Campaigns, including campaign name, budget, bid strategy, location targeting, and merchant store.Īsset group names will be mapped to ad group names however, text and image assets won’t be imported. This is currently a closed beta, so you can sign up for it with your account team and your Google Performance Max campaigns can import as Smart Shopping Campaigns and Local Inventory Ads in Microsoft. (2) Google Import as Smart Shopping Campaigns and Local Inventory Ads Performance Max: Microsoft Advertising has built a solution within Google Import to simplify duplicating your efforts across platforms when using Google Ad’s Performance Max campaigns. Here you can see a full overview of what gets imported. Audiences will not be imported, so make sure to use our Audience Network Planner to identify the right audiences to target before you launch. The advanced import option allows you to customize your campaigns for Microsoft Advertising and make changes to bids, budgets, and other settings. This import option provides you with flexibility and scale with our simplified import and advanced import options. ![]() (1) Pinterest Import - you can easily import campaigns from Pinterest Ads to get up and running on the Microsoft Audience Network. Microsoft Advertising announced a lot of new features today including the ability to import from Pinterest, Google Import to for Performance Max campaigns, Microsoft Advertising Editor support for multimedia ads, cruise ads, tours, and activity ads now available, and subdomain support for dynamic search ads. ![]()
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